As a busy real estate agent or business owner, finding the time to create valuable video content can seem like an overwhelming task. However, there are strategies you can implement to streamline the process and consistently produce content that engages your audience. Here, we’ll dive into three simple yet effective tips to help you create video content even when time is limited.
1. Batch Recording: A Game Changer for Time Management
The first and most crucial tip is to adopt batch recording. This involves setting aside a single day each month to record multiple videos. You don’t need to dedicate five or six hours to this process—just four hours is enough to record four short videos. Instead of trying to create content on the fly, dedicating a specific block of time allows you to focus and get more done in one sitting.
Here's how to make batch recording work for you:
Set aside one day per month: Schedule four hours on a Saturday or Sunday, and in that time, aim to produce four short videos.
Change your look between videos: A quick wardrobe change or filming in different locations will give the appearance that the videos were shot on different days.
Keep it simple: Don’t worry about lengthy content. Even a one-minute video can hold tremendous value if it addresses the right topic. These bite-sized videos can keep your audience engaged without requiring you to spend all day filming.
The beauty of batch recording is that it helps you create enough content to last for weeks. This method allows you to stay consistent, which is key to building your online presence without burning yourself out.
2. Repurpose Existing Content
If you’re already creating other forms of content—such as blog posts, social media updates, or newsletters—you can easily turn these into video material. Repurposing content is a great way to save time while continuing to share valuable information.
For instance:
Use your current posts as inspiration: Did you post a motivational quote on Instagram? Record a short video discussing how that quote resonates with you.
Expand on client interactions: Have a meaningful client story or industry insight? Turn that into a quick video where you offer your thoughts or advice.
Leverage trending topics: A simple Google search of what’s happening in your industry can provide you with fresh topics to discuss. For example, if you’re a real estate agent, you could share your opinion on current market trends or tips for first-time buyers.
By repurposing existing content, you reduce the amount of time spent brainstorming new ideas, while still delivering fresh video material to your audience.
3. Don't Overcomplicate Technology
One of the biggest hurdles for many people is thinking they need the perfect setup to record video. But that’s far from the truth. Fancy equipment isn’t necessary to start creating quality content.
Here’s what you should focus on:
Start with your smartphone: Your phone is more than capable of recording high-quality videos. Don’t let the lack of a DSLR camera or professional lighting stop you from getting started.
Use natural settings: If you’re worried about lighting, simply shoot your videos in well-lit areas, like by a window or outside during the day.
Keep it real: The most important aspect of your video is the message. Your audience cares more about the value of your content than whether it was filmed with the best equipment. Authenticity and relatability are more engaging than a polished video with no substance.
Final Thoughts: Time is in Your Control
If you think you don’t have time to create videos, remember this: people don’t find time, they make time. By implementing the three strategies of batch recording, repurposing content, and simplifying technology, you’ll see that creating consistent and valuable video content is more achievable than you thought.
Set aside four hours on a Saturday or Sunday, get comfortable repurposing your existing content, and stop worrying about having perfect equipment. With these tips, you’ll be on your way to growing your brand and connecting with your audience through video, all while managing your busy schedule.
If you need additional help or guidance, feel free to reach out for a quick chat about how you can improve your video content strategy.
Remember, the key is to start now, embrace your imperfections, and just get your message out there!
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