If you're a realtor or small business owner, you're probably always on the lookout for ways to stand out in a competitive market. One of the most effective ways to do this right now is through short-form video, and LinkedIn’s new video shorts feature is a perfect fit for professionals like you.
But I know what you're thinking: “Is video really for me?” or “I don’t have time for this.” Trust me, it doesn’t have to be hard, and the benefits can be huge.
Why Short-Form Video?
People’s attention spans are shorter than ever. They want quick, digestible content that grabs their interest right away. That’s exactly why short-form video—videos that are 30 to 60 seconds long—is so powerful. You can share your expertise, showcase a property, or offer a quick tip, all without overwhelming your audience.
In fact, 66% of consumers say short videos are the most engaging form of content. And here’s the kicker: LinkedIn’s algorithm loves video. It gives video content extra visibility, which means your posts are more likely to be seen by the right people.
Why LinkedIn?
LinkedIn isn’t just for job seekers anymore. It’s where professionals go to network, learn, and discover new opportunities. By using LinkedIn’s video shorts, you’re positioning yourself right in front of a highly targeted, professional audience.
Unlike Instagram or TikTok, where the focus is more on entertainment, LinkedIn is all about your professional brand. You can use video shorts to share valuable insights, showcase your listings, and connect with potential clients in a more personal, direct way. And since LinkedIn is still rolling out this feature, now is the perfect time to get in early and stand out before everyone jumps on board.
Getting What You Want
We all want more clients, but more importantly, we want clients who trust us. Video helps you build that trust because it puts a face to your name and lets people see the real you. Imagine someone scrolling through LinkedIn and seeing a 30-second video of you walking them through a home or sharing a quick real estate tip. It’s personal, it’s engaging, and it makes them feel connected to you.
When people feel like they know you, they’re much more likely to reach out and work with you. Video helps build that connection.
Overcoming Your Fears
It’s totally normal to feel a little nervous about being on camera or to think you don’t have time for this. But here’s the truth: you don’t need to be perfect. People value authenticity, especially on a professional platform like LinkedIn. A simple, honest video can go a long way in building trust.
And because LinkedIn’s video shorts are quick and easy, you don’t need to spend hours planning or editing. Your smartphone and a few minutes of your time are enough to create a video that resonates with your audience.
How to Get Started
Start with LinkedIn Shorts: Open LinkedIn and create your first video short. Introduce yourself, share a quick tip, or talk about your latest listing. Keep it under 60 seconds.
Be Yourself: People connect with authenticity. Don’t worry about being perfect; just be you. Let your personality and expertise shine.
Engage with Your Audience: Encourage comments and questions. When people engage with your content, it boosts your visibility and builds a community around your brand.
LinkedIn video shorts are an incredible tool for growing your brand and attracting more clients. The platform is actively prioritizing video content, so now is the perfect time to jump in. Short-form video can feel intimidating at first, but once you start, you’ll quickly see how easy it is—and how much it can benefit your business.
So, are you ready to get started? Your next client might be watching your LinkedIn video right now!
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