How to Use Video to Grow Your Business After 40

If you’re over 40 and you’re an entrepreneur, solopreneur, business owner, real estate agent, coach, or consultant, let me share something powerful with you: Video is the key to getting your brand noticed.

I’ve helped hundreds of professionals just like you grow their brands using video. With millions of views and tons of attention, video can do wonders for your business—and you don’t need fancy equipment or a lot of experience to start. Let me show you how.

Why Your Story Matters

You’ve been through a lot, right? Over 40 years of life, you’ve faced challenges, learned lessons, and gained wisdom that others need. Sharing that knowledge through video can help people who are dealing with the same struggles.

Here’s the best part: People trust experience. Your age and the life you’ve lived make you credible. So don’t hold back—your advice is more valuable than you might think.

You Don’t Need Fancy Equipment

A lot of people tell me, “Css, I want to make videos, but I need a fancy camera first.” Nope! You can start today with just your phone.

Here’s what you do need:

• Good lighting: Find a window with natural light, record outside, or sit somewhere bright.

• Clear audio: Speak confidently, stay close to your phone, and pick a quiet spot to record.

That’s it! You don’t need drones, expensive setups, or professional editing to begin.

What Should You Talk About?

Here’s the big question: “What do I even say in a video?”

The answer is simple: Talk about what you know.

• Are you a real estate agent? Share tips on buying or selling a home.

• Are you a coach? Talk about the common challenges your clients face and how to overcome them.

• Are you a business owner? Teach people how to avoid the mistakes you’ve seen in your industry.

Your audience is out there looking for answers. If you share helpful advice, they’ll start to trust you—and trust leads to business.

Use Current Events to Grab Attention

Let me tell you about something inspiring. Recently, Mike Tyson and Jake Paul had a big boxing match. Both of them used the event to promote their personal brands—and they made millions doing it.

What’s the lesson here? You can use relevant events to grab attention and connect them to your business. For example:

• A big change in the real estate market? Share your take on how buyers or sellers can prepare.

• A trending topic in your industry? Explain it in your own words and show people how it affects them.

This strategy helps people see you as the expert they can trust.

Your Videos Aren’t for Friends and Family

One thing that might hold you back is worrying about what others will think. Forget about that! The videos you create aren’t for your friends or family—they’re for your future clients.

Imagine you’re talking to a friend who just asked for advice. Be yourself, speak from experience, and share the tips you wish someone had told you.

Ready to Start? I’ve Got a Free Guide for You!

If you’re still unsure how to get started, don’t worry—I’ve got you covered. I created a free guide that walks you through:

• How to structure your videos.

• What to say in your introduction, main points, and closing.

• Examples to make it easy to start.

To get the guide today go to https://gladmash.kit.com/vsg

Start Today!

You don’t have to wait. Grab your phone, find some good lighting, and start sharing your expertise. One video can turn into five, then ten, and before you know it, you’ll have an audience that trusts and loves your brand.

Your business deserves the spotlight, and video is the fastest way to make it happen.

Let’s get started!

– Cas

P.S. - if you want to start building right away, here's a quick way to work with me

➜ Mentorship

How to Start a YouTube Channel for Your Personal Brand: A Step-by-Step Guide

With video content exploding in popularity, YouTube has become an essential platform for building a personal brand. If you’re ready to dive into video marketing but are unsure how to get started, this guide will walk you through the basics of setting up your channel and preparing your first content.

Why YouTube for Your Brand?

YouTube offers an unmatched opportunity to showcase your personality, expertise, and brand message. Not only can video help you connect more personally with your audience, but it’s also an excellent way to boost your online visibility, drive traffic to your business, and establish yourself as an authority in your niche.

Step 1: Create Your Channel

Starting your YouTube channel is easy. Head to YouTube.com and sign in with your Google account. Once you’re logged in, click on YouTube Studio to access your channel dashboard, where you'll manage your videos, track analytics, and customize your channel.

Step 2: Customize Your Channel

Customizing your channel will give your brand a professional appearance. Here are some basics to get you started:

1. Channel Banner: This is your channel’s header image, which viewers see at the top of your page. Ideally, it should reflect what your channel is about, whether that’s real estate advice, personal branding tips, or a coaching business. You can design a simple banner in Canva if you’re not sure where to start.

2. Profile Picture: Use a high-quality, clear headshot that represents you. Keep it professional but approachable—remember, you’re building a personal brand, so make sure it’s a recognizable image.

3. Channel Name and Description: If you’re unsure of your specific niche, keep it simple. Your channel description should be two to three sentences explaining what your audience can expect. This can include the types of videos you’ll post and how often they’ll come out.

4. Channel Handle: This is the unique tag (like a Twitter handle) people can use to mention you on YouTube. Choose something consistent with your other social media platforms for brand cohesiveness.

Step 3: Plan Your First Videos

When starting your channel, aim to have two to three videos ready to go. This way, you won’t be starting with a blank slate, and your viewers will have more than one piece of content to explore. If possible, set a content schedule that works for you, even if it’s just one video a week, to build a rhythm that keeps your audience engaged.

Pro Tip: Batch your videos by planning and filming multiple videos in one session. You can then schedule them to release weekly, ensuring a steady content flow without the pressure of constantly filming.

Step 4: Add Basic Settings

Before you start uploading, go to the Settings section of your YouTube Studio. Here, you can enter relevant keywords that describe your content to help with SEO. Think of words that describe your niche, like “real estate tips,” “business coaching,” or “personal branding.” This step will help YouTube recommend your content to users interested in similar topics.

Step 5: Start Posting

With your settings in place, it’s time to upload your videos! Start by posting your first video and scheduling your next ones. Experiment with different types of content, and don’t worry about finding your exact style or niche right away; that will evolve as you gain experience and feedback.

Join a Community for Continued Growth

Building a personal brand on YouTube can feel overwhelming, but you don’t have to do it alone. Join a community of like-minded entrepreneurs, such as our Brand Marketing Blueprint community, where you’ll find free resources, tools, and live coaching. Whether you’re a real estate agent, coach, or solopreneur, this community offers support, insight, and advice to make the journey smoother.

Conclusion: Consistency Is Key

The most successful YouTube channels focus on one thing: consistency. Develop a posting cadence that works for you, and remember that each video is an opportunity to improve and engage your audience. From the first upload to your 100th video, stay committed to your content strategy, and you’ll see your personal brand grow.

Ready to Get Started?

There’s no better time than now to begin building your brand with video. So head to YouTube, set up your channel, and start sharing your expertise with the world!

Attract More Clients with Your Brand - FREE ➜ https://casthompson.com

How to Create More Video Content as a Busy Real Estate Agent or Business Owner

As a busy real estate agent or business owner, finding the time to create valuable video content can seem like an overwhelming task. However, there are strategies you can implement to streamline the process and consistently produce content that engages your audience. Here, we’ll dive into three simple yet effective tips to help you create video content even when time is limited.

1. Batch Recording: A Game Changer for Time Management

The first and most crucial tip is to adopt batch recording. This involves setting aside a single day each month to record multiple videos. You don’t need to dedicate five or six hours to this process—just four hours is enough to record four short videos. Instead of trying to create content on the fly, dedicating a specific block of time allows you to focus and get more done in one sitting.

Here's how to make batch recording work for you:

• Set aside one day per month: Schedule four hours on a Saturday or Sunday, and in that time, aim to produce four short videos.

• Change your look between videos: A quick wardrobe change or filming in different locations will give the appearance that the videos were shot on different days.

• Keep it simple: Don’t worry about lengthy content. Even a one-minute video can hold tremendous value if it addresses the right topic. These bite-sized videos can keep your audience engaged without requiring you to spend all day filming.

The beauty of batch recording is that it helps you create enough content to last for weeks. This method allows you to stay consistent, which is key to building your online presence without burning yourself out.

2. Repurpose Existing Content

If you’re already creating other forms of content—such as blog posts, social media updates, or newsletters—you can easily turn these into video material. Repurposing content is a great way to save time while continuing to share valuable information.

For instance:

• Use your current posts as inspiration: Did you post a motivational quote on Instagram? Record a short video discussing how that quote resonates with you.

• Expand on client interactions: Have a meaningful client story or industry insight? Turn that into a quick video where you offer your thoughts or advice.

• Leverage trending topics: A simple Google search of what’s happening in your industry can provide you with fresh topics to discuss. For example, if you’re a real estate agent, you could share your opinion on current market trends or tips for first-time buyers.

By repurposing existing content, you reduce the amount of time spent brainstorming new ideas, while still delivering fresh video material to your audience.

3. Don't Overcomplicate Technology

One of the biggest hurdles for many people is thinking they need the perfect setup to record video. But that’s far from the truth. Fancy equipment isn’t necessary to start creating quality content.

Here’s what you should focus on:

• Start with your smartphone: Your phone is more than capable of recording high-quality videos. Don’t let the lack of a DSLR camera or professional lighting stop you from getting started.

• Use natural settings: If you’re worried about lighting, simply shoot your videos in well-lit areas, like by a window or outside during the day.

• Keep it real: The most important aspect of your video is the message. Your audience cares more about the value of your content than whether it was filmed with the best equipment. Authenticity and relatability are more engaging than a polished video with no substance.

Final Thoughts: Time is in Your Control

If you think you don’t have time to create videos, remember this: people don’t find time, they make time. By implementing the three strategies of batch recording, repurposing content, and simplifying technology, you’ll see that creating consistent and valuable video content is more achievable than you thought.

Set aside four hours on a Saturday or Sunday, get comfortable repurposing your existing content, and stop worrying about having perfect equipment. With these tips, you’ll be on your way to growing your brand and connecting with your audience through video, all while managing your busy schedule.

If you need additional help or guidance, feel free to reach out for a quick chat about how you can improve your video content strategy.

Remember, the key is to start now, embrace your imperfections, and just get your message out there!

For personalized help, schedule today - https://calendly.com/casthompson/1-1-consultation

Linkedin Short-Form Video: A Game-Changer for Realtors and Solo Business Owners

If you're a realtor or small business owner, you're probably always on the lookout for ways to stand out in a competitive market. One of the most effective ways to do this right now is through short-form video, and LinkedIn’s new video shorts feature is a perfect fit for professionals like you.

But I know what you're thinking: “Is video really for me?” or “I don’t have time for this.” Trust me, it doesn’t have to be hard, and the benefits can be huge.

Why Short-Form Video?

People’s attention spans are shorter than ever. They want quick, digestible content that grabs their interest right away. That’s exactly why short-form video—videos that are 30 to 60 seconds long—is so powerful. You can share your expertise, showcase a property, or offer a quick tip, all without overwhelming your audience.

In fact, 66% of consumers say short videos are the most engaging form of content. And here’s the kicker: LinkedIn’s algorithm loves video. It gives video content extra visibility, which means your posts are more likely to be seen by the right people.

Why LinkedIn?

LinkedIn isn’t just for job seekers anymore. It’s where professionals go to network, learn, and discover new opportunities. By using LinkedIn’s video shorts, you’re positioning yourself right in front of a highly targeted, professional audience.

Unlike Instagram or TikTok, where the focus is more on entertainment, LinkedIn is all about your professional brand. You can use video shorts to share valuable insights, showcase your listings, and connect with potential clients in a more personal, direct way. And since LinkedIn is still rolling out this feature, now is the perfect time to get in early and stand out before everyone jumps on board.

Getting What You Want

We all want more clients, but more importantly, we want clients who trust us. Video helps you build that trust because it puts a face to your name and lets people see the real you. Imagine someone scrolling through LinkedIn and seeing a 30-second video of you walking them through a home or sharing a quick real estate tip. It’s personal, it’s engaging, and it makes them feel connected to you.

When people feel like they know you, they’re much more likely to reach out and work with you. Video helps build that connection.

Overcoming Your Fears

It’s totally normal to feel a little nervous about being on camera or to think you don’t have time for this. But here’s the truth: you don’t need to be perfect. People value authenticity, especially on a professional platform like LinkedIn. A simple, honest video can go a long way in building trust.

And because LinkedIn’s video shorts are quick and easy, you don’t need to spend hours planning or editing. Your smartphone and a few minutes of your time are enough to create a video that resonates with your audience.

How to Get Started

1. Start with LinkedIn Shorts: Open LinkedIn and create your first video short. Introduce yourself, share a quick tip, or talk about your latest listing. Keep it under 60 seconds.

2. Be Yourself: People connect with authenticity. Don’t worry about being perfect; just be you. Let your personality and expertise shine.

3. Engage with Your Audience: Encourage comments and questions. When people engage with your content, it boosts your visibility and builds a community around your brand.

LinkedIn video shorts are an incredible tool for growing your brand and attracting more clients. The platform is actively prioritizing video content, so now is the perfect time to jump in. Short-form video can feel intimidating at first, but once you start, you’ll quickly see how easy it is—and how much it can benefit your business.

So, are you ready to get started? Your next client might be watching your LinkedIn video right now!

For more advice to help you grow your brand online, join our community.

How To Get 10 Leads in 10 Days | Step By Step

In this mini tutorial, I’m going to walk you through how to get 10 new clients in 10 days using social media.  

This process has helped my client Cynthia, get an average of 30-40 new hot leads every month.  Our goal here is to turn those leads into paying customers and nothing does that better than your personal brand.

Steps: 

• Create a group call in Calendly (full disclosure - you must be at least on the essentials plan). Under event type most people choose one on one but by choosing group, you can create a class or workshop setting. Make sure that zoom is connected and is the primary connection for this call. Once this is created, Calendly will create a link just for this event. You can even control how many people can get on

• Promote your event every day leading up to your event in your stories and/or as posts on Tiktok, IG, Facebook or Twitter. If you’re using Linkedin, you can also promote this as an event and send people to your link to register.

• How to promote. You should be speaking directly to your ideal customer on social. In your posts/stories - address their biggest fears or struggles. Then talk about the results that they can achieve by taking the workshop. If you can, also drop social proof. Again the easiest way to communicate with the most people for free is by using short form content. TikTok or Reels on IG, Facebook or YouTube.

• For best results do at least 10-14 days of free promo to get the best results. Remember, you must be good at what you do and have a track record of success.

• What to talk about on your call - 5 Minute Intro and Welcome. 10 minutes about you, what you do and why you’re an authority in your field. 30 minutes of 3-4 steps on how your client can achieve their goals. End with 15 minutes of Q&A. Also leave time at the end to invite your guests to work with you one one on one.

Here are the only tools that I use for this process

• Calendly - Let your clients book calls with you - click here to create

• BigVU - Mobile teleprompter for video - click here to try

Getting new leads into your business is necessary for growth. It may be bumpy the first time but by hosting virtual events like these, you will meet new people who are hungry to work with you. If you need help on how to nurture your leads - let’s work together - www.brandmarketingblueprint.com

by Cas Thompson

Get More Customers On Autopilot

In this article, I will show you how we get clients for our customers on a consistent basis. The method that we use is the Brand Marketing Blueprint method. With this program, we will show you how to grow your personal brand and create long lasting customers

Step 1 - SFVV

Short form vertical videos have become a powerful tool for personal development in recent years. With all platforms now prioritizing these videos, it's never been easier to grow the reach of your brand and touch new people organically. By creating clever and engaging short form videos that help viewers along their personal development journey, you can quickly capture attention and draw people into your brand with ease. Not only will this help spread awareness, but also bring more word-of-mouth referrals that can further help build your brand's profile.

Step 2 - Get Leads

If you're looking for an effective way to attract people to your brand without them needing to pay for anything, creating a lead magnet is the answer! Not only is it relatively simple to set up, but can also be done using free resources like Google Docs and Canva. Lead magnets are great for providing valuable tools that attract customers and leave them wanting more from you and your brand. Plus, they help increase your trustworthiness as it shows potential customers that you’re passionate about sharing valuable tips and expertise. So why not take advantage of this great opportunity? Creating a lead magnet can pay off in no time!

Step 3 - Automate

Automating your client acquisition system is a great way to attract people to your brand over long periods of time. By using a lead magnet and short form videos, you can set up automated emails that engage interested clients on a regular basis. To make this process even simpler, advanced technology like artificial intelligence can be used to create and distribute the content quickly and efficiently. This helps ensure that everything is personalized to attract the best possible leads for your business.

Step 4 - Distribute

As a content creator, it is important to spread your short form content across as many platforms as possible. By doing this, you will ensure that your educational videos live on forever, thus growing your audience and providing multiple income streams. Taking the time to incorporate popular music trends and reaching out to new interested parties can ultimately close more sales, making you more money. Don't let the growth of your audience ever stop; keep pushing out free and paid offerings and watch how quickly your reach expands.

by Cas Thompson

To get immediate help with this process, let’s chat - Book A Call

How To Boost Your Personal Brand With Short Form Video

You don't need to be a vlogger to use video to grow your personal brand. In fact, you don't even need to be on camera! Here are three ways to use video to build your personal brand without being a vlogger.

Create helpful how-to videos

You don't need to be on camera to create helpful how-to videos for your audience. If you're an expert in your field, chances are you have valuable knowledge that others would love to learn from. Why not share that knowledge in the form of a short video? Not only will you be helping others, but you'll also be positioning yourself as an authority figure in your industry.

Share your story

Your personal brand is all about who you are and what you stand for. What better way to share your story than through video? Whether it's a quick testimonial or a more in-depth look at your journey, sharing your story through video is a great way to connect with your audience on a more personal level.

Get creative

There are endless possibilities when it comes to using video to grow your personal brand. Get creative and experiment with different types of videos until you find what works best for you and your audience. You could try creating vlog-style videos, interviews, webinars, or even just simple slideshows with voiceover. The sky's the limit!

Video is a powerful tool that can be used to grow your personal brand—even if you're not a vlogger! By creating helpful how-to videos, sharing your story, and getting creative, you can use video to connect with your audience and build your personal brand without being on camera. So what are you waiting for? Start experimenting with video today!

Cas Thompson

For more resources on how you can grow your personal brand on social media, visit our Youtube page.

How To Use Your Personal Brand To Get Ahead

In today's competitive job market, standing out can be a challenge. But one way to set yourself apart is by building a personal brand. A personal brand is the reputation and identity you create for yourself, based on your unique strengths, values, and personality. In this post, we'll explore the top three reasons why you should start building a personal brand.

Reason #1: Differentiation

One of the biggest benefits of having a personal brand is that it allows you to differentiate yourself from others in your field. With so much competition out there, it can be hard to stand out and get noticed. But by developing a strong personal brand, you can showcase your unique strengths, values, and personality, and create a distinct identity that sets you apart. This can help you attract more clients or job opportunities, as people are drawn to individuals who have a clear and compelling personal brand.

For example, if you're a freelance graphic designer, you might create a personal brand around your passion for minimalist design and your commitment to sustainability. By showcasing your work and values through your website, social media channels, and other platforms, you can create a distinct identity that differentiates you from other designers in your field.

Reason #2: Credibility

Another key benefit of building a personal brand is that it can help establish your credibility and expertise. By sharing your knowledge, experience, and insights through your website, social media channels, and other platforms, you can demonstrate your authority in your field and gain the trust of your audience. This can lead to more opportunities, whether it's speaking engagements, media interviews, or partnerships with other brands.

For example, if you're a marketing consultant, you might create a personal brand around your expertise in social media marketing. By sharing your insights and best practices through blog posts, webinars, and social media content, you can establish yourself as a thought leader in your field and attract more clients who are looking for your specific expertise.

Reason #3: Flexibility

Finally, building a personal brand can give you more flexibility and control over your career. By establishing yourself as a thought leader or influencer in your field, you can create your own opportunities, rather than waiting for them to come to you. You can also pivot your career in new directions or take on different projects and challenges, all while maintaining the core identity and values of your personal brand.

For example, if you're a fitness influencer, you might create a personal brand around your love of holistic wellness. Over time, as you build your audience and establish your credibility, you might decide to launch a line of wellness products, or start a podcast on mindfulness and self-care. By leveraging your personal brand and your audience, you can explore new opportunities and grow your career in exciting new directions.

In conclusion, building a personal brand can be an incredibly valuable investment in your career. By differentiating yourself, establishing your credibility, and creating your own opportunities, you can achieve your goals and stand out in a crowded marketplace. So, what are you waiting for? Start building your personal brand today!

Why You Should Build a Personal Brand

To schedule a free personal branding session click here

Get Clients with Short Form Videos: A Guide for Entrepreneurs

As an entrepreneur, it can be difficult to stand out in the digital crowd. You need an edge, something that will make you memorable and stand apart from your competition. That edge could be short form videos! Video content is a great way to engage your audience and keep them coming back for more. It’s also an effective way to get new clients. Here’s how entrepreneurs should use short form videos to get more clients.

Why Use Short Form Videos?

Short form videos are quick, attention-grabbing videos that can create a big impact without taking up too much of your time or money. They are usually about 15 seconds long and feature either visuals or audio (or both). It’s important to remember that shorter doesn’t mean worse - in fact, shorter content can often be more effective because it quickly grabs the viewer's attention and keeps them engaged until the end. Plus, viewers are used to seeing shorter forms of content on social media platforms like Instagram and Twitter, which means they won't feel overwhelmed by short form video content.

Types of Short Form Videos

There are many different types of short form videos you can create as an entrepreneur. For example, you could use explainer videos to illustrate a complex topic or concept in just a few seconds; testimonial videos to showcase customer success stories; product demo videos that highlight the features and benefits of your product; or even tutorial videos that show people how to use it effectively. The possibilities are endless!

Tools/Tips for Creating Short Form Videos

Creating short form videos does not have to be complicated - there are plenty of tools available online that allow you to create high-quality content without breaking the bank or spending hours editing footage together. For example, Magisto is a great tool for creating professional-looking explainer videos quickly and easily using AI-driven technology; Animoto is another popular option for creating stunning slideshows with music; and Lumen5 provides an easy way to turn blog posts into engaging video stories in minutes using text-to-video technology.

In conclusion, short form video content is a great way for entrepreneurs to stand out from their competition and get more clients – all while saving time and money! With the right tools and some creativity, you can create high-quality video content quickly and easily – so what are you waiting for? Start creating those awesome short form videos today!

Cas Thompson - Visibility Coach

Marketing for Local/Small Business

This week I had a chance to co-host the Passion Behind The Brand Podcast.

We go in depth on building your brand and the pros and cons of opening a brick and mortar business.

Watch the full episode below.

Let’s talk about getting your brand to the next level - Click here to get started.

How To Get Better At Social Media

On this podcast we sat down with the World Peace Podcast.

We discussed

• How I Got My Start

• Current Social Media Trends

• Thing business owners can do to get their brand recognized

To listen click below

Do you want to grow your personal brand click here.

Building Your Personal Brand While Working A 9-5

I recently had the opportunity to sit down on the Who What How Podcast with Jarad Wright.

Here is a brief overview of what we discussed

• How to get started in entrepreneurship

• The one skill every entrepreneur should have

• How to grow your personal brand online

To watch the episode, click below

Hosts: Jarad Wright & Cas Thompson

To lister click here

Would you like to build or grow your personal brand? Click Here

Build Your Email List With Samcart LeadPages

How To Build Your Email List With Samcart LeadPages

How To Sell Ebooks On Samcart

SamCart is a popular e-commerce platform that allows small business owners to easily create and manage online stores. With SamCart, users can easily add products, customize their store's design, process payments, and track sales.

One of the main advantages of using SamCart is its simplicity. The platform is designed with the non-technical user in mind, so even those without coding skills can easily set up a professional-looking online store. The platform also comes with a range of customizable templates, so users can create a unique look for their store without having to start from scratch.

In addition to its user-friendly design, SamCart also offers a range of features to help business owners manage their online store effectively. Users can easily create discount codes and run promotions, as well as track customer data and sales metrics through the platform's built-in analytics tools.

SamCart also integrates with a variety of payment gateways, including PayPal and Stripe, so users can easily process transactions and accept various forms of payment. The platform also offers a range of shipping options, including the ability to set up real-time shipping rates based on location and weight.

Overall, SamCart is a great option for small business owners looking to set up an online store without a lot of technical knowledge. Its user-friendly design and range of features make it an effective tool for managing an e-commerce business.

Try Samcart For Free for 7 Days Here

How and Why I Decided To Launch A Podcast

It’s finally happening.

After years of talking about it, we’ve finally decided to pull the trigger and do it. Why has it taken so long? Good question folks. It’s been a combination of timing, logistics and a little bit of imposter syndrome. I knew that I had a lot to contribute but I wasn’t’ quite sure if I was ready to host. Commitment was also something that was weighing on me. I don’t like to start anything that I can finish and I had to make sure that the passion was so strong that I would keep going regardless of the setbacks.

So here we are…. Welcome to The Brand Marketing Podcast. The show where I’ll be able to talk to the audience that my business serves the most. The show where I could be myself and talk to people that are making a difference locally in their markets.

The episodes will live in four places online…. my personal website, the business website, youtube and The Brand Marketing Podcast (the site)

So you heard my why so let’s talk about how. I like to document so that I will have a record of processes and it also helps me train and teach others. After much research, I decided to use Buzzsprout as my hosting platform. They had the best convenience to quality to ease of use to price ratio. The most important piece was that they let me start free and they had custom domain options. From a branding stand point it’s important to me to own my own name. As far as the content delivery, we record both audio and video. The video will live on youtube and we will use the short clips to promote the show and guests on short form media platforms.

The introductory episode is below. I ask that you tune in and share if you’re interested in starting or growing your local business.

After You Build It, They Will Come: Promoting Your Small Business

You've done it. You've built a great product or service, and you're ready to start selling. But there's just one problem: no one knows your business exists. So how do you get the word out? How do you promote your small business?

There are a lot of ways to promote your business, but not all of them are created equal. Some methods, like buying ads or spamming people's inboxes with emails, are expensive and not very effective. Others, like cold calling or going door to door, are time-consuming and often irritating to potential customers. So what's a small business owner to do?

The good news is that there are a lot of free or low-cost ways to promote your business that are actually effective. Here are just a few of the best:

1. Start a blog. A blog is a great way to draw attention to your business and build credibility in your industry. By sharing your knowledge and expertise on your blog, you'll show potential customers that you know what you're talking about—and that you're worth doing business with. Plus, every time you published a new blog post, you give people another reason to visit your website—and another chance to become a customer.

2. Get involved in your local community. As a small business owner, you're already ahead of the game when it comes to getting involved in your community. But don't stop there! Getting involved is a great way to meet potential customers and show them that you care about more than just making a sale. There are plenty of ways to get involved in your community, so find an opportunity that fits with your interests and get out there!

3. Leverage social media. Social media is one of the most powerful marketing tools at your disposal—and it's absolutely free! Use social media to share your brand story, connect with potential customers, and drive traffic to your website or store. Just make sure you're using social media strategically; post regularly, but don't spam people's timelines with too many sales pitches. Focus on providing value first and foremost, and the rest will follow.

Promoting your small business doesn't have to be expensive or time-consuming—there are plenty of free or low-cost methods that are actually effective. By starting a blog, getting involved in your local community, and leveraging social media, you can get the word out about your business without breaking the bank. So what are you waiting for? Get out there and start promoting!

Click To GET started!!

Whenever you’re ready, there are 2 ways that I can help you.

1. Subscribe to our free weekly newsletter Brand Marketing Sunday
   

How to Negotiate Like a Pro (and Get What You Want)

As a small business owner, there will be times when you have to negotiate with someone. Whether you're trying to get a lower price on supplies or convincing a client to accept your proposal, effective negotiation skills are essential to the success of your business. And while some people seem to be born negotiators, the rest of us can learn how to negotiate like a pro with a little practice. Here are four tips to help you get started.

1. Do Your Research

Before entering into any negotiation, it's important that you do your homework. Know what you're talking about and have a clear idea of what you want to achieve. Otherwise, you're at a disadvantage from the start. The more prepared you are, the better equipped you'll be to handle anything that comes up during the negotiation process.

2. Start From a Position of Strength

If you want to be taken seriously, it's important that you enter into the negotiation from a position of strength. This means having the confidence to stand your ground and not cave in at the first sign of resistance. Remember, the person on the other side of the table is likely going to be just as—if not more—prepared than you are, so don't let them take advantage of you. Stand firm and stay focused on what you want to achieve.

3. Be Willing to Walk Away

One of the most effective negotiating strategies is being willing to walk away from the deal if it's not in your best interest. This sends a clear message that you're not desperate and that you're not going to accept anything less than what you're looking for. Of course, this doesn't mean that you should make unrealistic demands—but don't be afraid to hold out for what you deserve.

4. Know When to Compromise (and When Not To)

There will be times when compromise is necessary in order to reach an agreement. But there are also times when compromise is not in your best interest and can actually harm your business. For example, if you're negotiating with a supplier on price and they won't budge, it may be better to walk away rather than accepting a lower quality product just to save a few dollars. Knowing when to compromise and when not to is an important aspect of successful negotiation.

Conclusion:

Negotiation is an essential skill for all small business owners—but it's one that takes practice and experience to perfect. By following these four tips, you'll be well on your way to negotiating like a pro and getting the best possible deals for your business.

How To Use Youtube Shorts To Boost Your Personal Brand

Does Your Small Business really Need an Accountant w/ Yara Thompson of Divergent Accounting

This week we speak with Yara Thompson of Divergent Accounting on Agents and Owners Chit Chat with Cas Thompson.

If you are an agent or owner visit www.Gladmash.com for immediate help with your business.

►► Weekly Newsletter and Social Media Tips for Agents & Owners https://socialmedia102.com - learn to get clients & customers to come to you

►► The audio only version of this podcast is available here https://www.agentsandowners.com

►► Follow the hosts and speakers here

Cas Thompson

Website - https://www.casthompson.com

Instagram - https://www.instagram.com/casthompson

Facebook - https://www.facebook.com/casthompson

Yara Thompson

Website - https://www.divergentaccounting.com

Instagram - https://www.instagram.com/divergentaccounting

Facebook - https://www.facebook.com/divergentaccounting

Does Your Small Business Need an Accountant?

Work From Home Doing Social Media

When I wanted to grow my photography business in 2017, I struggled to figure out how to scale my business. I needed an add on service that would provide my clients good results and cater to their needs. Many of them already had businesses but needed the pictures to boost their brand online.

After surveying some of my best customers, I quickly found out that they needed more than just pictures. They needed an entire marketing plan. After trial an error, I quickly learned how to help entrepreneurs and business owners get more clients by using social media.

I love the work that I do, the freedom, meeting new people and helping them grow their businesses. I get to control my own time and working on social media doesn’t require any certifications. If you’re passionate and willing, you can start making money right away.

The number one question that I get is Cas, how much money can you make doing social media. Well that answer varies. You see, I run a Marketing Agency and we offer several different services to many different kings of clients. As an entrepreneur that wants to get started, I recommend doing social media tasks for entrepreneurs and businesses until you can open up your own agency. To start out, you can make $25 - $50 per hour with no experience.

Do you want to know if you would be a good fit? Do you want to work at your own pace? Would you like the flexibility to be your own boss? I would start by taking a social media quiz to see if you would be a good fit. To take this 2 minute quiz, click here to get started.