In 2018, I opened my first brick and mortar location and it was the greatest learning experience of my entire life. Even though, I spent the prior 15 years in a leadership role in a corporate environment, nothing prepared me for what was going to happen next. In addition to all of the pressures of operations driving in new customers was the daily goal in order to be successful at driving revenue. You see the formula is simple and it applies to every business…. no customers equals no revenue.
We tried and tested multiple formulas and I won’t bore you with all of them but the one that got us the most results was hosting live events. We quickly discovered that people are always looking for things to do and they want to explore your business in a different perspective. We gave the audience a safe environment to check us out without the obligation to buy anything at all.
A couple of years later, we loved the idea so much with we opened an events venue to host more events. The events that we loved the most was…. you guessed it, live free events. Folks would come in and say the same things every time. Things like…. wow, we didn’t know you guys were here or how can we book our own events here. You see, live events are a sales magnet.
So how can you do the same thing if you do not own a restaurant, event venue or brick and mortar location? It’s easy…. with your smart phone! The answer is to create LIVE events on Facebook, Instagram or LinkedIN on a regular basis. Videos online generate more than 1200% more shares than pictures or text. So how can you turn your lives into events? Here are a few tips to help you get started.
Go live at the same time every week
Invite people to your lives days in advance, create flyers or posts leading up to your event
Collaborate with a colleague or client on your live event.
Give an immense amount of value on your stream.
The clients that we have trained on going LIVE have seen up to a 25% lift in new leads and clients. Potential customers want to try before the buy. Going live and creating an environment where potential clients can find you is our favorite low cost way of attracting leads!
If you would like help with executing on your live events (online or in person) please contact us here.