Engaging Readers With Video • 06.29.08
So, I finally did my first video post. As most of you know, to stay healthy, I have been on a serious couscous kick. It has gotten so serious that about a year ago I started a couscous recipe blog to document the recipes I have found online.
Although the site is monetized, the true goal is to help people open their eyes to other foods and cultures. After getting tons of questions from curious friends, I decided to pull out my flip mino and start shooting.
What have I learned about adding video to the site in the past week?
Readers are much more engaged with video over static content. Sometimes it’s easier to hit play and just listen in comparison to reading. Video is also more exciting. The more excited readers are, the more word will travel and the more traffic you will get on your site.
Video is also more socially spreadable the text. Readers love interaction, even when it’s virtual. Within an hour of posting, your video can be funneled through friendfeed, twitter, facebook or any of your other favorite social media sites. Test it out, shoot a video today and your traffic will increase… just try not to over do it.
By the way, check out my simple couscous recipe video
















