From Nothing To Something: A Case Study

Posted in Blog, The Hustle on May 26, 2008

Even though I really try to save this blog from falling in the category of a “make money online” site, making money online topics are what I get emailed about the most.

I’m not an expert and mostly everything I know about earning online income came from trial and error.

I recently got an email asking for an example of starting with nothing and turning it into something. I will track all expenses and income from one website that I’ve just created over the next six months.

The website is http://www.flipminos.com

Date purchased: 5/23/2008

Cost: $5.99 from 1and1

Why did I purchase it? The Flip is a very popular, low end, usb camcorder that has been used by many bloggers, tweens, teens, early adopters and video journalist over the past year. Two days ago, using twitter, I overheard that a slim version of the flip should be entering the market place early in June. The new cameras are rumored to be called Flip Minos. My chance of failure is 50/50 but that’s what domaining is all about. You see, this is just a rumor and what if the camera is called something else? ... FlipMinos.com will become dead space.

Before I do anything with a site, I site down and open up notepad and then I take project notes. I need to determine what I want out of the site. Do I want to make it a fan site for enthusiasts? Should I cover tips and tricks? Do I want a forum or a blog? How much time do I really have to devote on this one site?

These are all serious questions that shouldn’t be taken lightly. If this is your first site, I suggest going all in. The next set of questions I put out is, how will I monetize? For electronics I usually run with Google Adsense, Amazon Affiliates and Buy.com.

The next step is building up the site. I know that it’s old school but for a one page site (what I plan on using) I still use frontpage.

I aim for a lot of key words and clean crisp images.

After I publish, then I start marketing. My short term goal is to get to the first page of google using desired keywords.

I’ll be back in a bit to let you know how I’m doing.

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3 Responses to “ From Nothing To Something: A Case Study ”

  1. # 1 casthompson | Getting Listed on Google Says:

    [...] 6 days from purchase my new test site is now listed on google.  This was done organically without using any blackhat techniques, [...]

  2. # 2 casthompson | Getting to Number One in Google Says:

    [...] term on a new domain is always something to be happy about.   Since this is more of a learning tool, we wont be popping out the champaign quite yet though.  This screen shot is for learning [...]

  3. # 3 casthompson | Make $20.88 In One Day Says:

    [...] case study started on May 26 (less than two weeks ago) and I challenged myself to make something out of nothing.  Would you like to make $20.88 (or more) in one [...]


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